Giro on tour
Crack the code. Win the moment.Open the safe.Take it home.
A locked safe. A live 4-digit challenge. A real Giro prize inside. Stop by the tour, trust your instinct, and unlock the Giro experience — the kind of win you feel instantly.
Live at selected events and partner stops
Instant prize energy
Real-world challenge, not a giveaway
Why stop by
Feel the energy. Join the moment. Take your shot.
Turn curiosity into action. Build tension with every guess, then reward it with something real. This is more than a stop. It is a moment people step into.
Your Giro shot
Unlock the Giro experience
Experience the thrill. Test your luck. Cheer. Guess. Give it a shot. It’s that simple: stop by, crack the code, and unlock the Giro experience.
Inside the safe: a true top-tier product. Premium, performance-driven, and worth every attempt. One code could be all it takes. Step up and test your luck.
Tour map
Follow the Giro safe across the season
Use the map for a quick overview, then open each stop below for details, local context, and what to expect on site.
Road focus
MTB focus
Road + MTB focus
01
One of Europe’s leading cycling festivals, bringing together brands, industry and riders to showcase the latest trends, products and culture at the start of the season.
- Festival expo · Areal Böhler · Böhlerstraße 1 · 40667 Meerbusch · Germany · Find your way
- Prize focus: Giro Eclipse Pro road helmet
02
A local season opener hosted by Bernhard Kohl, combining retail, community and brand storytelling to kick off the cycling year.
- In-store experience · Triester Str. 282/284 · 1230 Wien · Austria · Finy your way
- Prize focus: Giro Montaro Pro MTB helmet + Giro Aries Spherical road helmet
03
A high-intensity amateur race format combining competition, community and endurance, attracting a performance-driven cycling crowd.
- Event expo · Marktanger · Mühlenweg 8 · 87527 Sonthofen · Germany · Find your way
- Prize focus: Giro Eclipse Pro road helmet
04
The official start of the Tour de France, attracting global attention, massive crowds and worldwide media coverage.
- Giro Sport Design Hub · Carrer de la Fusina, 6 · Ciutat Vella · 08003 Barcelona · Spain · Find your way
- Prize focus: Giro Eclipse Pro road helmet
05
A UCI-level gravel stage race combining elite competition with a festival atmosphere for the growing gravel community.
- Rastplatz "Am Waltenberg" · 59955 Winterberg · Germany · Find your way
- Prize focus: Giro Eclipse Pro road helmet
06
A major bike test event where industry, media and retailers come together to experience new products hands-on.
- Olympia-Skistadion · 82467 Garmisch-Partenkirchen · Germany · Find your way
- Prize focus: Giro Montaro Pro MTB helmet
07
An industry-focused event bringing together brands, retailers and media to present new products and exchange insights.
- Brandboxx Salzburg · Moosfeldstraße 1 · 5101 Lengfelden · Austria · Find your way
- Prize focus: Giro Montaro Pro MTB helmet
08
A leading mountain bike festival combining racing, expo and community in one of Europe’s top MTB destinations.
- Epic Bikepark Leogang · Hütten 39 · 5771 Leogang · Austria · Find your way
- Prize focus: Giro Insurgent Spherical MTB helmet
Give luck a little push
Try the code generator
Not sure where to start? Let chance do the work. Generate a code, get a feel for it, and step into the game. It is a playful teaser that brings the safe experience to life, wherever you are.
Current code
••••
Tap digits for fun or generate a random code.
No prize opened online. That still happens live.
Stay in the loop
Get the code hint. Get ahead.
Stay updated on tour stops, city drops, and event reminders — and receive a potential code hint before your selected stop. Sent ahead of time, so you arrive one step closer. Arrive prepared. Act fast.
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From the road
This is what it feels like to be there
Real moments from the Giro Crack the Code tour. Crowds gathering. Hands on the dial. Eyes locked in. From first guesses to final clicks — this is where tension builds and wins become real. Up close with the product. In the middle of the action.
It opens. It’s yours.
You can feel it building
Worth every guess
Everyone wants a shot
You can’t miss it
Part of the moment
Four digits decide it
For dealers / retailers
Bring Crack the Code to your store
Apply for activation
Built to pull people in, not just pass them by
The Crack the Code activation turns product value into curiosity, tension and a tangible reward. People do not just enter. They engage.
From passive to active
Not a random giveaway. A challenge that asks people to think, try and step in.
From digital to physical
A real safe in your store or on your shop floor space. A real prize inside. A real shared moment when it opens.
From delayed to instant
Crack it. Win it. Walk away with it. The reward happens right there.
From broad to exclusive
Only on site. Only on tour. That creates urgency and makes every stop feel special.
A product story you can walk into
Instead of asking people to scan, wait, or hope, Crack the Code gives them a moment they can feel. The safe becomes the stage. The keypad becomes the hook. The product becomes the reward.
That is what makes the activation talk-worthy. It does not interrupt the event. It becomes one of the moments people remember.